Sponsors on board for Carnival 2011

The campaign to secure financial sponsorship for the second Cape Town Carnival and has got off to a good start. Once again companies in the Naspers stable have offered huge support to the Carnival with financial contributions as well TV, electronic and print coverage for the event and the lead-up to the parade on March 19, 2011.
Following their involvement in the inaugural Cape Town Carnival last year, Africa’s biggest pay-TV channel M-Net will once again be an official media sponsor of the Carnival. The partnership includes a substantial financial contribution, advertising airtime on all M-Net channels to promote the Carnival as well as a one-hour recording of the parade to be aired on M-Net after the event.
M-Net Corporate Marketing & Communications Director, Koo Govender says the channel is delighted to be able to again play a role in the Cape Town Carnival and to become a long-term strategic partner. “It’s going to be a huge event and we are excited to be able to once again help share it with the whole of South Africa”.
M-Net’s participation will assist the organisers’ goal of creating a national and eventually international event that Cape Town and South Africa can be proud of.
DSTV will contribute a substantial financial amount for the running of the event and Media 24 print titles including Die Burger, You magazine and Huisgenoot have all indicated they will provide publicity for the Carnival. News24 websites will also give the Carnival extensive coverage.
Heart 104.9FM have been confirmed as the official radio sponsor, and part of the arrangement will see Heart 104.9FM float in the parade, which will feature some of their more prominent DJs. Heart will run an ongoing on-air campaign, including competitions and prizes to publicise the Cape Town Carnival and will also be encouraging listeners to become involved in float building.
The City of Cape Town and the mayor’s office have also pledged their support and all support services will be paid for by the City. In addition the Cape Town Partnership has been instrumental in negotiating with various stakeholders in the city.
The success of the Cape Town Carnival depends on the support and participation of the people of Cape Town and South Africa as well as public-private partnerships between corporate sponsors, the city, the province and the government.