Friday, January 16, 2009

finding a logo that says it all...

with our bank coffers still empty we needed a logo to be designed and approached some of our colleagues and friends that we've worked with before to assist with some pro bono work...
the one was almost ready to get married, another was on maternity leave, one wanted to start her own business and another was running her own business... but they all pitched in and came up with amazing ideas.
here's a pick of some of the beautiful designs we had to choose from:

After some extensive elaboration we decided upon the one with the heart.

The graphic designer, Kurt Samson from Itopia (www.itopia.co.za) designed the winning design in the early hours of the morning. This is what he had to say about it: "I've loosely used the colours of the City of Cape Town to create the Cape Town Carnival logo. I change the colours slightly to be brighter and sharper, so that the overall logo becomes more colourful and exciting.

The coloured strokes leading to the stars represent our diverse cultures all originating from a single source, the heart of Cape Town, and all being allowed to sparkle at this spectacular event.


I've used the black table mountain (as used in the City Logo) because it is the most identifiable landmark of Cape Town. No other landmark can compete with this icon.

I've brought one added colour into the design, the colour of the year. This colour would change each year, but its tone should be bright and festive. The year also becomes the base of the design, holding all the other elements together."

We want to thank Kurt, Anne-Mart Swanepoel (Option A), Rache Kitching and Suki Locke (www.jaggeddaisy.co.za) for their contributions. We are really thankful!




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